"We will spend the next 12 months implementing ideas and tips from the conference. Some of the sessions had such great information; they easily could have lasted half a day or more. Thank you!"
Stephen O'Connor, The Tefft House
TECHNOLOGY
Technology is the fastest changing aspect of innkeeping - and the travel industry as a whole. Keep up with all the potential Internet marketing strategies essential for a successful inn business. In addition, learn about technology innovations that assist with the daily operations of the inn.
Emerging Technologies
Learn the latest in using low-cost or no-cost
technology to market your business beyond your website; social marketing, text
messaging and voice broadcasting to name a few.
Website Prep
Join a panel of web professionals and innkeepers who understand the importance
of their role in creating a great website, from developing a great marketing
slogan to preparing effective content to getting effective photos. This
workshop will give innkeepers the information needed to help their webmaster
build a successful site in a minimum of time!
Video Presentations for the
Web [see note above]
Discover
the importance of high quality video presentations about your inn on your
website. See examples of the good, the
bad and the ugly. Learn how to hire a
professional and the questions you need to ask from innkeepers who have
successfully gone through this.
Becoming Googliscious Why does
my competitor always beat my Google rating?
We will have a panel of experts who will share the latest in maximizing
all that Google has to offer. Take
advantage of this great opportunity to learn about affordable ways to use
Google to maximize your revenue possibilities.
Automating Your Inn Tech tips
and gadgets that can make your innkeeping life easier. From automatic lighting and climate control
to robotic vacuum cleaners and window blinds - you will see a variety of
inexpensive do it yourself techniques to streamline your business. Workshop will include both demonstrations of
the ease of setting up simple remote control components, as well as tips on
where and what to buy to do this in your own inn.
Understanding Consumer
Behavior To Maximize Revenue Learn what
top hoteliers know about "Yield Management."
Manage your inventory to maximize your profit through revenue management
and maximizing income by adjusting your rates to reflect demand.
Beyond Your Website- Using
The Internet Effectively
This
session will be a top level look at the opportunities for innkeepers to promote
their inns by promoting their areas on the web.
How to gain maximum exposure and interest by using the "Web 2.0"
technologies that we are constantly hearing about. From analyzing directory sites for their
value, to what the content of your blog should be - the innkeeper will gain a
more complete understanding of "why" and a bit of "how" when it comes to the
web.
Indicates Innkeepers’
Favorite! These
are top-rated workshops from the 2008 PAII
Conference. If you were not there or did not
attend these particular workshops, you have
another chance to hear these outstanding presentations.
