From the basics to current trends in the world of inn marketing - innkeepers learn creative strategies for drawing new guests, innovative ideas for maintaining the guests you already have, and helping them promote your inn for you.

Meet With The Marketing Masters: One-on-one time with experts in the field
Looking for some quick marketing advice?  Need help trouble shooting a challenge? Meet 1:1 with an expert for a 20 minute advice session.  We will have SEO, PR, advertsing, packaging, and photography experts just to name a few. These sessions will go fast so please sign up ahead of time by emailing Laura@paii.org.

How to Think and Act More Creatively in the Current Climate
When we are so focused on worrying about the bottom line it becomes harder to take a step back and focus on being more creative. Add that to our tendency to look for the easiest solutions thinking they are the best ones. As a result we are not addressing daily challenges and problems with "as effective" solutions. This session will focus on how to think broader and better to solve the daily challenges we face in the B&B world.   

Interpreting Consumer Trends and How They Apply To The B&B Market
This session will seek to synthesize the consumer travel trends super session on the latest in consumer travel trends  .We will take a micro look at the information provided in the report and how it specifically affects the B&B industry. Two leading inn consultant experts will offer their digested opinions of the information and give you the opportunity to ask lots of questions.

ROI Is King - Return On Your Marketing Investment
Innkeepers will get a better understanding of how to allocate their time and measure their limited resources, including estimating acquisition and retention costs, conversion ratios, etc. The key metric is not just the number of "hits" your website receives, but how many of those turn into reservations of a specific dollar value. Once you have that information, you'll know how to fine-tune your marketing, and improve any soft spots along the conversion path, including potential problem areas like poor photos, inadequate reviews, or a lack of online reservations.

PR for Masters:  From Blogs To Bloopers, Creative Ways To Attract Media Attention
This workshop will cover some of the more advanced topics for innkeepers interested in garnering media attention. It is not meant for innkeepers new to the PR field and will use terms that more experienced innkeepers will understand. The workshop will cover:- free and almost free press release distribution sources  -  blogging - social media - building an effective press release - do's and don'ts for reaching media - the importance of photography - why videos? - success stories from media savvy innkeepers

Niches to Riches
Sit down for 15 minutes for small group round tables with successful innkeepers and consultants who have information to share on packaging from eco-tourism to veganism to wine enthusiasts. Learn about using your local resources to up sell packaging for the learning and cultural traveler.

Top 10 Ways to Increase Business
Discover the top ten ways to take your inn from good to great including identifying your market niche, changes to the facility that will bring in money, and more.

Selling the Value of B&B's over Hotels
We're all tired of reading about hotel packages and stories about Heavenly Beds and pillow libraries.  We know that B&Bs lead the way for hotels, which have been playing hospitality catch-up for a long time.  This workshop will focus on ways to sell the value of B&Bs through packaging, PR and promotions.  We will cover: debunking the B&B myths for your customers, packages that demonstrate B&B value including staycations, romance packages and more, promotional copy to help sell the value of a B&B stay, the role of photography in accentuating B&B value.  Hear real success stories.   

The Next Level of Marketing
You're listed on the top B&B directories, reached out through email, and maximized the most common marketing channels... what's next? MySpace, YouTube, TripAdvisor, YELP, and many other sites are pushing visitors to websites and you need to be there. Position your inn to the affluent, technically-savvy younger guests.